Problem
With the growing number of dealing with stress and anxiety related disorder, especially women, meditaion is a simple practice available to all. Our minds are always wandering about past or the future, for some people it’s not always possible to go to medition centers or classes to attend such a sessions. So, the idea behind this app is to give people the tools when they facing stressful moments and need relaxation that they can listen to their emotions and physical sensation more clearly.
Solution
Finding a simple way for the user to wind-down by creating a reachable platform to meditate and make you become a happier person, where they can learn to focus on their mood, body and techniques of meditation for sleep, relaxations, focus and anxiety, etc.
Target audient
Age Group - 15 yrs - 50 yrs.
Demographic - Urban population especially woman / Students and working professional with a hectic schedule and family / work pressure.
Design process
Medit
Medit app helps users reduce stress, improve focus, and enhance well-being through guided meditations, mindfulness exercises, and relaxation techniques. With personalized sessions, breathing exercises, and daily reminders, it supports a healthier, more balanced lifestyle anytime, anywhere.
Exploration stage
Before I developed this app, I wanted to explore some ideas and research the wellness / meditation space to see what sets each of them apart. I found that the main difference lies in the approach they take to introduce meditation to their users. Most apps that I looked at during my research are designed to be one stop shop that offers diverse meditation options with a dizzying array of well being practices for their users. This I think can sometimes overwhelm a new user.
As a user, I would want the app to guide me through the different meditations, its impact on the brain, your mood, and the benefits and outcomes that follow as I journey through the app. By implementing an achievement design pattern that lets users unlock different meditations depending on their insight and depth, I think would make the journey more rewarding. Personally, I think users should be able to personalize their feed and should not be allowed to see more than 10–12 meditation cards at one time. This could even be the top 10 cards or a personalized selection that users can test. I would prefer it if they didn’t see the myriad of different kinds of meditations that are on the site. Apps like Headspace, calm, simple habit target their content around specific life issues while buddhify allows the user to practice mindfulness and come back to the present moment without having to focus solely on the exercises on the app. Most meditation apps are designed in a way to have the user consume screen based media. People have been turning to their phones to manage their stress and anxiety. Roughly about 18 million Americans use meditation apps regularly. Forms, Quizzes and tests are other ways to get users to be more engaged with the app.
Research
Checking Out the Competitors example
A key component of the research process was conducting a competitive analysis This allowed me to develop ideas about what Headspace and other mindfulness apps might be missing from it’s user experience as well as confirm unique opportunities against what their competitors are already doing.
The main competitors that I analyzed, there were commonalities as well as widely different value propositions that made each one stand out in the market. All three offer a meditation and mindfulness component, however their approaches and target audiences are different.
Calm is the most direct competitor to Headspace, with it’s focus being on traditional meditation and mindfulness, and using similar features like meditation streaks, total minutes meditated, and specified topic meditations like stress and anxiety.
Ten Percent Happier also offers guided meditation, but has a wider reach — it started as a book by Dan Harris and has evolved to the app as well as a podcast — and speaks to the skeptics of the world who can’t sit still and think meditation isn’t worthwhile (until they try Ten Percent Happier, apparently).
Shine’s focus is providing accessible mental health resources to a diverse audience, and doing so in a way that makes it easy and helpful for beginners who may have never looked into meditation. Shine is also one of the only competitor platforms to incorporate a community feature where users can share quotes and reflect on prompts together.
Pro of Headspace
- Numerous meditation sessions to choose from, divided into Packs, Singles, and Minis.
- Packs tackle big life topics through multiple, digestible meditation sessions.
- Singles address more specific, daily issues well.
- Most sessions can be programmed to last 3, 5, 10, 15, or 20 minutes.
- Lovely app experience.
Cons Headspace
- Only one teacher's voice guiding every session.
- No meditation sessions featuring ambient music.
- Requires monthly payment or expensive one-time payment.
Pro of Insight Timer
- Vast selection of guided meditation.
- Track your progress milestones, charts hours of guided meditation, etc.
- Community features contribute to a sense of togetherness.
- Built in Journal Feature
- Notifucations can be avaliable in different language.
- Yoga and Taichi features are also available.
Con of Insight Timer
- Promt aren’t very useful while using search feature.
- The app size is very heavy.
- Could be confusing for beginner.
- Must be connected to internet for full features
- Prompts to purchase upgraded version can be annoying
- Design is not very engaging.
Goal
The goal of this project is to build an app that can help women with their mental anxiety. Using this app they will be able to practice mindful meditation on their own time and anywhere. Women are more likely to experience anxiety than men. They tend to be more prone to stress and react to events differently. Also, when faced with stressful situations, women and men tend to use different coping strategies. So it is important to have a space dedicated for women that understands their mental health problems and caters solely for them.
Quanlitative reseach
1. Open discovery questions
To keep the conversation going I want to ask open questions. Those questions are questions that require more than a single word answer (like yes/no). Avoid starting questions by “did you” / “have you” / “were you” and replace them by “why”, “how”, etc.
Example
“Do you find meditation useful if yes then why?”
“Could you describe to me how you… / your experience with…anxiety/problem?”
“Do you use any medition app?”
“What problem do you face while using the app”?
“What app do you use ?
“What is your main goal?”
“What do you think would help you?”
“How does this problem impact you?”
“How did you solve that issue ?”
“What’s the hardest / most frustrating part about meditation?”
“If you had a magic wand, what would you change?”
2. Ask for Frequency and quantity for quantitative reseach:
“How often do you use the app?”
“How well do you sleep?”
“How long does it take you to fall sleep?”
“Do you meditate?”
Personas
User journey
Ideating
I added the insights from the empathy maps and user journey to brainstorm solutions that were going to be somewhat unique to have a differentiator from other competitors, but more importantly focused on brainstorming a solution that would help experienced meditators reach a new level in their practice. Designed for women to help meditate throughout the stages of life. offer guided sessions to help relax, breathe and sleep better. Plus, get help with improving the libido.
Opportunities & Unmet Needs
- Better way to translate inner experiences
- Apps can function as a tool to help ease users into a meditative environment
- Users record their stress level on a visual analogue scale by swiping a small bar to the left or to the right.
- Provide group meditation sessions- audio/video
- A space dedicated solely for women’s mental health issues
- Break down the meditation sessions by activity
- Categorize meditation sessions according to different themes
- Incentives to motivate users to build a daily habit
UI Process